Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Unit 1: Introducing Google Analytics Lesson 1: Why digital analytics? Lesson 2: How Google Analytics works Lesson 3: Google Analytics setup Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface Lesson 1: Navigating Google Analytics Lesson 2: Understanding overview reports Lesson 3: Understanding full reports Lesson 4: How to share reports Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports Lesson 1: Audience reports Lesson 2: Acquisition reports Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking Lesson 1: How to measure Custom Campaigns Lesson 2: Tracking campaigns with the URL Builder Lesson 3: Use Goals to measure business objectives Lesson 4: How to measure Google Ads campaigns Lesson 5: Course review and next steps
About Google Analytics Academy
Learn analytics with free online courses. Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
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