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Google Analytics for Beginners Course by Google Analytics Academy


Course Description

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

  • Unit 1: Introducing Google Analytics Lesson 1: Why digital analytics? Lesson 2: How Google Analytics works Lesson 3: Google Analytics setup Lesson 4: How to set up views with filters

  • Unit 2: The Google Analytics Interface Lesson 1: Navigating Google Analytics Lesson 2: Understanding overview reports Lesson 3: Understanding full reports Lesson 4: How to share reports Lesson 5: How to set up dashboards and shortcuts

  • Unit 3: Basic Reports Lesson 1: Audience reports Lesson 2: Acquisition reports Lesson 3: Behavior reports

  • Unit 4: Basic Campaign and Conversion Tracking Lesson 1: How to measure Custom Campaigns Lesson 2: Tracking campaigns with the URL Builder Lesson 3: Use Goals to measure business objectives Lesson 4: How to measure Google Ads campaigns Lesson 5: Course review and next steps

About Google Analytics Academy

Learn analytics with free online courses. Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.


Source: All information is quoted from Google Analytics Academy and is for reference only. In no event shall Somewhere be liable to you or to any other party for any loss or damage whatsoever or howsoever caused directly or indirectly in connection with your access to or use of the content thereon.


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